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Sunglasses are frustrating. We solved that.


In 2011, Ombraz Co-founder, Jensen Brehm, was on a camel safari in the Thar Desert, when someone sat on a pair of sunnies he had just bought in New Delhi, and the sidearms broke off. Attaching twine to both hinges, he Mcgyvered a fix. They worked so well, the twine was replaced with a leather cord and Jensen wore his sidearm-less sunnies with a built-in cord for years. They never broke, they were comfy as hell, and he never misplaced them because when he was out and about, he could throw them in a pocket, or slide them down around his neck.

It turned out that getting rid of the sidearms wasn't the problem at all. It was the solution. 

Replacing the sidearms, screws & hinges with a cord made Jensen's sunglasses more durable and comfortable. Jensen "sent it" down dunes, sometimes tumbling wildly, yet his sunglasses stayed on. Best of all, they were so easy to store. 

At home, friends begged for their own pairs and classmates urged Jensen to do something with the idea. Strangers stopped Jensen on the street, asking who made them and how they could get a pair. There was only one problem - the original Ombraz came in one size, which was too small for most people.

Jensen met Nikolai at the University of Redlands. The two were friends and Nikolai encouraged Jensen to pursue the idea from day 1. The two graduated from the University of Redlands in 2014 and went their separate ways, before both ending up in Seattle.

In 2016 Jensen and Nikolai started a company with the goal of inspiring corporate executives through incredible outdoor experiences. In building this business together, Jensen and Nikolai grew closer and earned each other's trust. As the two worked closely together, Jensen's sunglasses became a frequent topic. 

In October 2016, Jensen started actively tinkering with his old prototype. Over the years there had been numerous fixes and small-scale improvements, but now it was time to take it to the next level.

Jensen developed an adjustable cord system using a minimalist sliding knot system. He also designed an attachment system that would allow the cord to be permanently attached to the frame.

In December 2016 Jensen's original pair was pretty scratched and bruised from all the tinkering so he took them to Eyes on Fremont, an awesome boutique eyewear shop in Seattle. Nate Ogura, the owner of Eyes on Fremont, was skeptical when he saw the broken pair of sunglasses, so he asked. At the time, Jensen was somewhat paranoid about telling the wrong person about Ombraz, but since the shop slogan was "fight evil", he said what the heck and spilled the beans about Ombraz to Nate. Intrigued by the concept, Nate graciously offered his help. As a 20 year veteran of the eyewear industry and an overall awesome guy, Nate's advice was invaluable. 

Nate connected Jensen to a Chinese eyewear manufacturer he had been working with for 10 years named Jason and the prototyping process was underway! 

Ombraz progressed and Jensen started bouncing business ideas off of Nikolai. Aside from their other business, Nikolai was working as a buyer at Amazon and had significant ecommerce experience. Having launched large and small brands on Amazon for the last 3 years, Nikolai's expertise was valuable in developing and executing a go-to-market strategy.

In April 2017 Jensen recruited Nikolai to officially team up and bring Ombraz to market.

By early summer 2017, the first manufacturing run of 300 pieces were finished. Jason had done a fantastic job and now it was time to design and develop the rest of the components. 

Finding a place to start proved to be difficult. The Ombrothas thought they knew what they needed, but had no idea how to find it.

The cord was a spare waxed-cotton boot lace from a Toboot New York boot Toboot was not willing to send Jensen any more "replacement" laces (they had already sent well over 100).

The two traveled to different trade shows around the country and leveraged their outgoing personalities and tenacity to get ahold of the right people. 

Throughout the product development process the boys developed strong relationships with their best contacts and were ready to visit their factories in August 2017. 

Seeing where and how their product was made was crucial for the Ombrothaz. They spent three weeks visiting every factory involved in their manufacturing process, inspecting every detail and asking an absurd amount of questions. Recognizing that they were headed quickly in the right direction with sourcing, the two decided it was time to raise capital. 

Retaining control of the company was crucial for Jensen and Nikolai. Given the circumstances, crowdfunding was the obvious choice. 

Everyone needs them, and everyone experiences the frustrations and pain points associated with wearing them. They are fragile and break too easily. Sidearms snap off at the hinges if you accidentally sit on them. You can’t store them in a pocket or in a bag because they will break, so you put them down, and forget where you put them. They fall off, or slip down your nose when you make the slightest movement. Sidearms irritate the sides of your head, causing tenderness above or behind your ears.



Sunglasses are frustrating. We solved that.


In 2011, Ombraz Co-founder, Jensen Brehm, was on a camel safari in the Thar Desert, when someone sat on a pair of sunnies he had just bought in New Delhi, and the sidearms broke off. Attaching twine to both hinges, he Mcgyvered a fix. They worked so well, the twine was replaced with a leather cord and Jensen wore his sidearm-less sunnies with a built-in cord for years. They never broke, they were comfy as hell, and he never misplaced them because when he was out and about, he could throw them in a pocket, or slide them down around his neck.

It turned out that getting rid of the sidearms wasn't the problem at all. It was the solution. 

Replacing the sidearms, screws & hinges with a cord made Jensen's sunglasses more durable and comfortable. Jensen "sent it" down dunes, sometimes tumbling wildly, yet his sunglasses stayed on. Best of all, they were so easy to store. 

At home, friends begged for their own pairs and classmates urged Jensen to do something with the idea. Strangers stopped Jensen on the street, asking who made them and how they could get a pair. There was only one problem - the original Ombraz came in one size, which was too small for most people.

Jensen met Nikolai at the University of Redlands. The two were friends and Nikolai encouraged Jensen to pursue the idea from day 1. The two graduated from the University of Redlands in 2014 and went their separate ways, before both ending up in Seattle.

In 2016 Jensen and Nikolai started a company with the goal of inspiring corporate executives through incredible outdoor experiences. In building this business together, Jensen and Nikolai grew closer and earned each other's trust. As the two worked closely together, Jensen's sunglasses became a frequent topic. 

In October 2016, Jensen started actively tinkering with his old prototype. Over the years there had been numerous fixes and small-scale improvements, but now it was time to take it to the next level.

Jensen developed an adjustable cord system using a minimalist sliding knot system. He also designed an attachment system that would allow the cord to be permanently attached to the frame.

In December 2016 Jensen's original pair was pretty scratched and bruised from all the tinkering so he took them to Eyes on Fremont, an awesome boutique eyewear shop in Seattle. Nate Ogura, the owner of Eyes on Fremont, was skeptical when he saw the broken pair of sunglasses, so he asked. At the time, Jensen was somewhat paranoid about telling the wrong person about Ombraz, but since the shop slogan was "fight evil", he said what the heck and spilled the beans about Ombraz to Nate. Intrigued by the concept, Nate graciously offered his help. As a 20 year veteran of the eyewear industry and an overall awesome guy, Nate's advice was invaluable. 

Nate connected Jensen to a Chinese eyewear manufacturer he had been working with for 10 years named Jason and the prototyping process was underway! 

Ombraz progressed and Jensen started bouncing business ideas off of Nikolai. Aside from their other business, Nikolai was working as a buyer at Amazon and had significant ecommerce experience. Having launched large and small brands on Amazon for the last 3 years, Nikolai's expertise was valuable in developing and executing a go-to-market strategy.

In April 2017 Jensen recruited Nikolai to officially team up and bring Ombraz to market.

By early summer 2017, the first manufacturing run of 300 pieces were finished. Jason had done a fantastic job and now it was time to design and develop the rest of the components. 

Finding a place to start proved to be difficult. The Ombrothas thought they knew what they needed, but had no idea how to find it.

The cord was a spare waxed-cotton boot lace from a Toboot New York boot Toboot was not willing to send Jensen any more "replacement" laces (they had already sent well over 100).

The two traveled to different trade shows around the country and leveraged their outgoing personalities and tenacity to get ahold of the right people. 

Throughout the product development process the boys developed strong relationships with their best contacts and were ready to visit their factories in August 2017. 

Seeing where and how their product was made was crucial for the Ombrothaz. They spent three weeks visiting every factory involved in their manufacturing process, inspecting every detail and asking an absurd amount of questions. Recognizing that they were headed quickly in the right direction with sourcing, the two decided it was time to raise capital. 

Retaining control of the company was crucial for Jensen and Nikolai. Given the circumstances, crowdfunding was the obvious choice. 

Everyone needs them, and everyone experiences the frustrations and pain points associated with wearing them. They are fragile and break too easily. Sidearms snap off at the hinges if you accidentally sit on them. You can’t store them in a pocket or in a bag because they will break, so you put them down, and forget where you put them. They fall off, or slip down your nose when you make the slightest movement. Sidearms irritate the sides of your head, causing tenderness above or behind your ears.



"Look ma! No arms!"


Sidearms are sunglass's nemesis. They are the root cause of most eyewear issues and have been the standard for over 250 years. Ombraz do away with arms, hinges and screws. 

Removing mechanical pieces simplifies traditional eyewear design and fundamentally improves durability, functionality and comfort. 

"Look ma! No arms!"


Sidearms are sunglass's nemesis. They are the root cause of most eyewear issues and have been the standard for over 250 years. Ombraz do away with arms, hinges and screws. 

Removing mechanical pieces simplifies traditional eyewear design and fundamentally improves durability, functionality and comfort. 

Built-in, comfy, adjustable cord.


It's clean, simple and no one will notice you're wearing something different. The goal is not to make a fashion statement, our cord is designed to blend in. 

Developing the cord has taken over a year and we have tested hundreds of cord from dozens of manufacturers. Our cord is custom-woven to be extremely tight and has been perfected with over 50 different design tweaks.
The result - an ultra-comfy, light-weight, water and abrasion-resistant cord that is simple to adjust.

Built-in, comfy, adjustable cord.


It's clean, simple and no one will notice you're wearing something different. The goal is not to make a fashion statement, our cord is designed to blend in. 

Developing the cord has taken over a year and we have tested hundreds of cord from dozens of manufacturers. Our cord is custom-woven to be extremely tight and has been perfected with over 50 different design tweaks.
The result - an ultra-comfy, light-weight, water and abrasion-resistant cord that is simple to adjust.

Polarized Zeiss Lenses


Ombraz are equipped with the best polarized polyamide lenses from Carl Zeiss. 

Our lenses are scratch and impact resistant. They are also treated on both sides with a hydrophobic and oleophobic coating that makes water and oils just bead off!

We encourage you to scour the internet and find a pair of sunglasses with the same lenses in the same price range.

We offer three lens colors. Gray, brown and yellow. Yellow is pictured here.

Polarized Zeiss Lenses


Ombraz are equipped with the best polarized polyamide lenses from Carl Zeiss. 

Our lenses are scratch and impact resistant. They are also treated on both sides with a hydrophobic and oleophobic coating that makes water and oils just bead off!

We encourage you to scour the internet and find a pair of sunglasses with the same lenses in the same price range.

We offer three lens colors. Gray, brown and yellow. Yellow is pictured here.

Handmade Acetate Frames


Our frames are meticulously carved out of cellulose acetate, a premium material that is elegant, flexible, smooth, crisp and resilient. Each frame is tumbled in wood chips to soften the hand-polished edges. We offer three colors: Tortoise (maple), Matte Brown (mahogany) and Charcoal (black oak). 

Whether you have a tiny head or a big ol' noggin, don't stress. Ombraz come in two sizes. 

hypoallergenic
hypoallergenic

Handmade Acetate Frames


Our frames are meticulously carved out of cellulose acetate, a premium material that is elegant, flexible, smooth, crisp and resilient. Each frame is tumbled in wood chips to soften the hand-polished edges. We offer three colors: Tortoise (maple), Matte Brown (mahogany) and Charcoal (black oak). 

Whether you have a tiny head or a big ol' noggin, don't stress. Ombraz come in two sizes. 

adjustable knot ombraz fisherman's knot cord sunglasses built-in handmade comfy comfortable minimalist simple lightweight

Perfect fit, every time.


The cord is fully adjustable thanks to two super-simple, minimalist sliding knots (a fisherman’s knot). A bead attaches to each knot to facilitate easy adjustment on the go. Click here for a quick how to wear/adjust demo. Our adjustable knot system requires no mechanical pieces, is lightweight, looks super clean and requires no dangling cord.

adjustable knot ombraz fisherman's knot cord sunglasses built-in handmade comfy comfortable minimalist simple lightweight

Perfect fit, every time.


The cord is fully adjustable thanks to two super-simple, minimalist sliding knots (a fisherman’s knot). A bead attaches to each knot to facilitate easy adjustment on the go. Click here for a quick how to wear/adjust demo. Our adjustable knot system requires no mechanical pieces, is lightweight, looks super clean and requires no dangling cord.

A Case That Makes Sense


We're proud of our case. A lightweight, floatable, rugged 3mm neoprene pouch. A large, premium-quality microfiber cloth is sewn into the case, so you'll never lose it. We personally tested over 20 different microfiber options to find the most effective one ;).

A Case That Makes Sense


We're proud of our case. A lightweight, floatable, rugged 3mm neoprene pouch. A large, premium-quality microfiber cloth is sewn into the case, so you'll never lose it. We personally tested over 20 different microfiber options to find the most effective one ;).

100% Compostable Packaging


Ombraz are flat and are sent in a 100% compostable padded envelope. Please remove the shipping label and toss the mailer in the bio-waste bin!

100% Compostable Packaging


Ombraz are flat and are sent in a 100% compostable padded envelope. Please remove the shipping label and toss the mailer in the bio-waste bin!

We're dishing two, BIG thumbs up to this new sunglass!

- Editor-in-Chief, Freeskier Magazine

Ombraz prove that armless sunglasses are the future.

- Outside Magazine

Once they're on, you forget that you're wearing them. They just work.

- The Inertia
"We're dishing two, BIG thumbs up to this new sunglass!"
- Editor-in-Chief, Freeskier Magazine
"Ombraz prove that armless sunglasses are the future."
- Outside Magazine
"Once they're on, you forget that you're wearing them. They just work."
- The Inertia


Pull beads to tighten.


Pull beads to tighten.


Pull on the cord, outside of beads, to expand.


Pull on the cord, outside of beads, to expand.

Ombraz Shade Project

20 trees are planted for every pair of Ombraz sold.

Why Trees?


No other organism on earth provides more environmental and social benefits than trees. By planting trees we are rehabilitating ecosystems, promoting biodiversity, restoring healthy top-soils, combating desertification, controlling flooding and storm water run-off, helping coral reefs, combating sea level rise, regulating water cycles, purifying the air and providing sustenance & economic opportunities for local communities.

Why Trees?


No other organism on earth provides more environmental and social benefits than trees. By planting trees we are rehabilitating ecosystems, promoting biodiversity, restoring healthy top-soils, combating desertification, controlling flooding and storm water run-off, helping coral reefs, combating sea level rise, regulating water cycles, purifying the air and providing sustenance & economic opportunities for local communities.

Who Plants the Trees?


We plant our trees through our partners at Eden Reforestation Projects, a non-profit that has established native tree nurseries in Madagascar, Indonesia, Nepal and Haiti. Eden Projects employs local farmers to propagate, plant and protect native trees. When you buy a pair of Ombraz, we donate a portion of the proceeds to Eden Projects which funds the planting of 20 trees.

Who Plants the Trees?


We plant our trees through our partners at Eden Reforestation Projects, a non-profit that has established native tree nurseries in Madagascar, Indonesia, Nepal and Haiti. Eden Projects employs local farmers to propagate, plant and protect native trees. When you buy a pair of Ombraz, we donate a portion of the proceeds to Eden Projects which funds the planting of 20 trees.


Fifty trees can provide one local worker with a full day of employment. By employing locals to plant and protect trees in these nations, Eden is able to bring families out of poverty.


Fifty trees can provide one local worker with a full day of employment. By employing locals to plant and protect trees in these nations, Eden is able to bring families out of poverty.

JENSEN BREHM


COFOUNDER

JENSEN BREHM


COFOUNDER

Nikolai Paloni


COFOUNDER

Nikolai Paloni


COFOUNDER

PURSUIT FILMS


Pursuit Films is a Portland-based video production company made up of directors/cinematographers Bryson Steele and Steven Mortinson. We were introduced to them through our graphic designer, Greg. 

We knew our crowdfunding video had to be entertaining and action-packed. Bryson & Steven's expertise in storytelling and action filming allowed us to do just that. 

The Pursuit crew played a critical role in writing and producing our Indiegogo video. If you haven't seen it, do yourself a favor (click here). 

If you're looking to make an awesome video, visit pursuitfilms.com.

PURSUIT FILMS


Pursuit Films is a Portland-based video production company made up of directors/cinematographers Bryson Steele and Steven Mortinson. We were introduced to them through our graphic designer, Greg. 

We knew our crowdfunding video had to be entertaining and action-packed. Bryson & Steven's expertise in storytelling and action filming allowed us to do just that. 

The Pursuit crew played a critical role in writing and producing our Indiegogo video. If you haven't seen it, do yourself a favor (click here). 

If you're looking to make an awesome video, visit pursuitfilms.com.