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OVER $160K RAISED ON INDIEGOGO SINCE APRIL 2018! CURRENTLY IN PRODUCTION.

Ombraz were born out of necessity.


In 2011, Ombraz Co-founder, Jensen Brehm, was hitching a ride on a camel deep in the Thar Desert of India, when someone sat on his only pair of sunnies. The small hinges and scrawny sidearms were no match for the unrelenting girth of the behind, breaking the arms away from the frames and rendering his glasses useless. Jensen channeled his inner MacGyver and attached twine to the remaining hinges to wrap around his head… voilà.

They worked so well, the twine was replaced with a leather cord and Jensen wore his sidearm-less sunnies with a built-in cord for years. They never broke, they were comfy as hell, and he never misplaced them because when he was out and about they could drop and hang casually around his neck. Not to mention, his fear of the rouge buttocks crushing them was a thing of the past.

At the end of the day, It turned out that breaking off the sidearms wasn't a problem, it was the solution. 

Sunglasses with a built-in cord made sense. Replacing weak sidearms, screws & hinges with a strong, soft cord made Jensen's sunglasses more durable and comfortable. He was now free to tumble, dive, fly… and live his best life, without losing his shades. 

At home, friends begged for their own pair and classmates urged Jensen to do something with the idea. Strangers stopped Jensen on the street, asking who made them and how they could get a pair. There was only one problem - the original Ombraz came in one size, which was too small for most people.

Ombraz were born out of necessity.


In 2011, Ombraz Co-founder, Jensen Brehm, was hitching a ride on a camel deep in the Thar Desert of India, when someone sat on his only pair of sunnies. The small hinges and scrawny sidearms were no match for the unrelenting girth of the behind, breaking the arms away from the frames and rendering his glasses useless. Jensen channeled his inner MacGyver and attached twine to the remaining hinges to wrap around his head… voilà.

They worked so well, the twine was replaced with a leather cord and Jensen wore his sidearm-less sunnies with a built-in cord for years. They never broke, they were comfy as hell, and he never misplaced them because when he was out and about they could drop and hang casually around his neck. Not to mention, his fear of the rouge buttocks crushing them was a thing of the past.

At the end of the day, It turned out that breaking off the sidearms wasn't a problem, it was the solution. 

Sunglasses with a built-in cord made sense. Replacing weak sidearms, screws & hinges with a strong, soft cord made Jensen's sunglasses more durable and comfortable. He was now free to tumble, dive, fly… and live his best life, without losing his shades. 

At home, friends begged for their own pair and classmates urged Jensen to do something with the idea. Strangers stopped Jensen on the street, asking who made them and how they could get a pair. There was only one problem - the original Ombraz came in one size, which was too small for most people.


In October 2016, after numerous small scale improvements, Jensen developed an adjustable cord system using a minimalist sliding knot system. He also designed an attachment system that would allow the cord to be permanently attached to the frame.

In December 2016 Jensen's original pair was beginning to show age from all the alternations and general debauchery, so he took them to Eyes on Fremont, an awesome boutique eyewear shop in Seattle. Nate Ogura, the owner, was skeptical when he saw the broken pair of sunglasses, so he asked what the goal was. Not wanting to leak the idea, Jensen was hesitant to share. But upon seeing the shop slogan was "fight evil", he said what the heck and spilled the beans about Ombraz to Nate. The ingenuity and passion of the Ombraz idea struck a cord and Nate graciously offered his help. As a 20 year veteran of the eyewear industry and an overall incredible guy, Nate's advice proved to be a turning point for Jensen. 

Nate connected Jensen to a Chinese eyewear manufacturer he had been working with for years named Jason and the prototyping process was underway!


In October 2016, after numerous small scale improvements, Jensen developed an adjustable cord system using a minimalist sliding knot system. He also designed an attachment system that would allow the cord to be permanently attached to the frame.

In December 2016 Jensen's original pair was beginning to show age from all the alternations and general debauchery, so he took them to Eyes on Fremont, an awesome boutique eyewear shop in Seattle. Nate Ogura, the owner, was skeptical when he saw the broken pair of sunglasses, so he asked what the goal was. Not wanting to leak the idea, Jensen was hesitant to share. But upon seeing the shop slogan was "fight evil", he said what the heck and spilled the beans about Ombraz to Nate. The ingenuity and passion of the Ombraz idea struck a cord and Nate graciously offered his help. As a 20 year veteran of the eyewear industry and an overall incredible guy, Nate's advice proved to be a turning point for Jensen. 

Nate connected Jensen to a Chinese eyewear manufacturer he had been working with for years named Jason and the prototyping process was underway!


Jensen met Nikolai at the University of Redlands, and after graduating in 2014, they both moved back to Seattle. Throughout school, Nikolai was constantly pushing Jensen to pursue his new idea.

In 2016 Jensen and Nikolai started a company with the goal of inspiring corporate executives through incredible outdoor experiences. As the two worked closely together, Jensen's sunglasses became a frequent topic with clients and employees alike. 

Ombraz progressed and Jensen started bouncing business ideas off Nikolai. Aside from their other business, Nikolai was working as a buyer at Amazon and had significant ecommerce experience. Having launched large and small brands on Amazon for the last 3 years, Nikolai's expertise was valuable in developing and executing a go-to-market strategy.

In April 2017 Jensen recruited Nikolai to officially team up and bring Ombraz to market.


Jensen met Nikolai at the University of Redlands, and after graduating in 2014, they both moved back to Seattle. Throughout school, Nikolai was constantly pushing Jensen to pursue his new idea.

In 2016 Jensen and Nikolai started a company with the goal of inspiring corporate executives through incredible outdoor experiences. As the two worked closely together, Jensen's sunglasses became a frequent topic with clients and employees alike. 

Ombraz progressed and Jensen started bouncing business ideas off Nikolai. Aside from their other business, Nikolai was working as a buyer at Amazon and had significant ecommerce experience. Having launched large and small brands on Amazon for the last 3 years, Nikolai's expertise was valuable in developing and executing a go-to-market strategy.

In April 2017 Jensen recruited Nikolai to officially team up and bring Ombraz to market.

PRODUCT DEVELOPMENT


By early summer 2017, the first manufacturing run of 300 pieces were finished. Jason had done a fantastic job and now it was time to design and develop the rest of the components. 

Easier said than done as finding a place to start proved to be difficult. The Ombrothas thought they knew what they needed, but had no idea how to find it.

The cord was a spare waxed-cotton boot lace from a To Boot New York boot To Boot was not willing to send Jensen any more "replacement" laces (they had already sent well over 100). 

The two began to travel to different trade shows around the country and leveraged their outgoing personalities and tenacity to get ahold of the right people and materials. 

PRODUCT DEVELOPMENT


By early summer 2017, the first manufacturing run of 300 pieces were finished. Jason had done a fantastic job and now it was time to design and develop the rest of the components. 

Easier said than done as finding a place to start proved to be difficult. The Ombrothas thought they knew what they needed, but had no idea how to find it.

The cord was a spare waxed-cotton boot lace from a To Boot New York boot To Boot was not willing to send Jensen any more "replacement" laces (they had already sent well over 100). 

The two began to travel to different trade shows around the country and leveraged their outgoing personalities and tenacity to get ahold of the right people and materials. 

MADE IN THE PRC.


Throughout the product development process the boys developed strong relationships with their best contacts and were ready to visit their factories in August 2017 to meet the people behind all the hard work. 

Seeing where and how their product was made was crucial for the Ombrothas. They spent three weeks visiting every factory involved in their manufacturing process, inspecting every detail and asking an absurd amount of questions. Recognizing that they were headed quickly in the right direction with sourcing, the two decided it was time to raise capital. 

MADE IN THE PRC.


Throughout the product development process the boys developed strong relationships with their best contacts and were ready to visit their factories in August 2017 to meet the people behind all the hard work. 

Seeing where and how their product was made was crucial for the Ombrothas. They spent three weeks visiting every factory involved in their manufacturing process, inspecting every detail and asking an absurd amount of questions. Recognizing that they were headed quickly in the right direction with sourcing, the two decided it was time to raise capital. 

Crowdfunding


Retaining control of the company was important for Jensen and Nikolai and crowdfunding was a natural fit. They calculated that they'd need to raise a bare minimum of $80k to get Ombraz off the ground and got to work. 

Building a good crowdfunding campaign was not easy. It took  6 months to build the campaign, produce content and finish developing components. 

The campaign was a huge success. Thanks to friends and family wiling to spread the good word and amazing work by the content team, they surpassed their goal by 60%, raising $132k in 35 days on Indiegogo.  

Crowdfunding


Retaining control of the company was important for Jensen and Nikolai and crowdfunding was a natural fit. They calculated that they'd need to raise a bare minimum of $80k to get Ombraz off the ground and got to work. 

Building a good crowdfunding campaign was not easy. It took  6 months to build the campaign, produce content and finish developing components. 

The campaign was a huge success. Thanks to friends and family wiling to spread the good word and amazing work by the content team, they surpassed their goal by 60%, raising $132k in 35 days on Indiegogo.  

"Look ma! No arms!"


Sidearms are the root cause of most eyewear issues, yet they have been the standard since they were invented, over 250 years ago. Ombraz eliminate hinges, screws and sidearms and attach directly to a comfortable, adjustable cord.

By removing mechanical pieces, we've simplified traditional eyewear design and fundamentally improved durability, functionality and comfort. 

"Look ma! No arms!"


Sidearms are the root cause of most eyewear issues, yet they have been the standard since they were invented, over 250 years ago. Ombraz eliminate hinges, screws and sidearms and attach directly to a comfortable, adjustable cord.

By removing mechanical pieces, we've simplified traditional eyewear design and fundamentally improved durability, functionality and comfort. 

Built-in, comfy, adjustable cord.


It's clean, simple and no one will notice you're wearing something different. Our cord was designed to blend in and go unnoticed. 

Developing the right cord has taken over 2 years. We have tested hundreds of cords from dozens of manufacturers to finally arrive at a fully custom-woven polyester.

The result - an ultra-comfy, light-weight, water and abrasion-resistant cord that is simple to adjust and looks great!

Built-in, comfy, adjustable cord.


It's clean, simple and no one will notice you're wearing something different. Our cord was designed to blend in and go unnoticed. 

Developing the right cord has taken over 2 years. We have tested hundreds of cords from dozens of manufacturers to finally arrive at a fully custom-woven polyester.

The result - an ultra-comfy, light-weight, water and abrasion-resistant cord that is simple to adjust and looks great!

Polarized Zeiss Lenses


Ombraz are equipped with the best polarized polyamide lenses from Carl Zeiss. 

Our lenses are scratch and impact resistant. They are also treated on both sides with a hydrophobic and oleophobic coating that makes water and oils just bead off!

We encourage you to scour the internet and find a pair of sunglasses with the same lenses in the same price range.

We offer three lens colors. Gray, brown and yellow, yellow being pictured here.

Polarized Zeiss Lenses


Ombraz are equipped with the best polarized polyamide lenses from Carl Zeiss. 

Our lenses are scratch and impact resistant. They are also treated on both sides with a hydrophobic and oleophobic coating that makes water and oils just bead off!

We encourage you to scour the internet and find a pair of sunglasses with the same lenses in the same price range.

We offer three lens colors. Gray, brown and yellow, yellow being pictured here.

Handmade Acetate Frames


Our frames are meticulously carved out of cellulose acetate, a premium material that is elegant, flexible, smooth, crisp and resilient. Each frame is tumbled in wood chips to soften the hand-polished edges. We offer three colors: Tortoise (maple), Matte Brown (mahogany) and Charcoal (black oak). 

Whether you have a tiny head or a big ol' noggin, don't stress. Ombraz come in two sizes.

hypoallergenic
hypoallergenic

Handmade Acetate Frames


Our frames are meticulously carved out of cellulose acetate, a premium material that is elegant, flexible, smooth, crisp and resilient. Each frame is tumbled in wood chips to soften the hand-polished edges. We offer three colors: Tortoise (maple), Matte Brown (mahogany) and Charcoal (black oak). 

Whether you have a tiny head or a big ol' noggin, don't stress. Ombraz come in two sizes.

adjustable knot ombraz fisherman's knot cord sunglasses built-in handmade comfy comfortable minimalist simple lightweight

Perfect fit, every time.


The cord is fully adjustable thanks to two super-simple, minimalist sliding knots (a fisherman’s knot). A bead attaches to each knot to facilitate easy adjustment on the go. Click here for a quick how to wear/adjust demo. Our adjustable knot system requires no mechanical pieces, is lightweight, looks super clean and requires no dangling cord.

adjustable knot ombraz fisherman's knot cord sunglasses built-in handmade comfy comfortable minimalist simple lightweight

Perfect fit, every time.


The cord is fully adjustable thanks to two super-simple, minimalist sliding knots (a fisherman’s knot). A bead attaches to each knot to facilitate easy adjustment on the go. Click here for a quick how to wear/adjust demo. Our adjustable knot system requires no mechanical pieces, is lightweight, looks super clean and requires no dangling cord.

A Case That Makes Sense


We're proud of our case. A lightweight, floatable, rugged 3mm neoprene pouch. A large, premium-quality microfiber cloth is sewn into the case, so you'll never lose it. We personally tested over 20 different microfiber options to find the most effective one ;).

A Case That Makes Sense


We're proud of our case. A lightweight, floatable, rugged 3mm neoprene pouch. A large, premium-quality microfiber cloth is sewn into the case, so you'll never lose it. We personally tested over 20 different microfiber options to find the most effective one ;).

100% Compostable Packaging


Ombraz are flat and are sent in a 100% compostable padded envelope. Please remove the shipping label and toss the mailer in the bio-waste bin!

100% Compostable Packaging


Ombraz are flat and are sent in a 100% compostable padded envelope. Please remove the shipping label and toss the mailer in the bio-waste bin!

We're dishing two, BIG thumbs up to this new sunglass!

- Editor-in-Chief, Freeskier Magazine

Ombraz prove that armless sunglasses are the future.

- Outside Magazine

Once they're on, you forget that you're wearing them. They just work.

- The Inertia
"We're dishing two, BIG thumbs up to this new sunglass!"
- Editor-in-Chief, Freeskier Magazine
"Ombraz prove that armless sunglasses are the future."
- Outside Magazine
"Once they're on, you forget that you're wearing them. They just work."
- The Inertia


Pull beads to tighten. 

Pull on the cord, outside of beads, to expand.


Pull beads to tighten. 

Pull on the cord, outside of beads, to expand.

Ombraz Shade Project

20 trees are planted for every pair of Ombraz sold.

WHY TREES?


In today’s world there are stories almost daily about different signs of human impact on our ecosystem. At Ombraz, we want to do everything we can to be set a standard and be a benefit not only to humans and species of today, but all those who follow in our footsteps.

No other organism on earth provides more environmental and social benefits than trees. By planting trees we are rehabilitating ecosystems, promoting biodiversity, restoring healthy top-soils, combating desertification, controlling flooding and storm water run-off, helping coral reefs, combating sea level rise, regulating water cycles, purifying the air, removing carbon dioxide from the atmosphere, and providing sustenance & economic opportunities for local communities. Yea, trees are pretty awesome.

WHY TREES?


In today’s world there are stories almost daily about different signs of human impact on our ecosystem. At Ombraz, we want to do everything we can to be set a standard and be a benefit not only to humans and species of today, but all those who follow in our footsteps.

No other organism on earth provides more environmental and social benefits than trees. By planting trees we are rehabilitating ecosystems, promoting biodiversity, restoring healthy top-soils, combating desertification, controlling flooding and storm water run-off, helping coral reefs, combating sea level rise, regulating water cycles, purifying the air, removing carbon dioxide from the atmosphere, and providing sustenance & economic opportunities for local communities. Yea, trees are pretty awesome.

WHO PLANTS THE TREES?


We plant our trees through our partners at Eden Reforestation Projects, a non-profit that has established native tree nurseries in Madagascar, Indonesia, Nepal and Haiti. Eden Projects employs local farmers to propagate, plant and protect native trees. When you buy a pair of Ombraz, we donate a portion of the proceeds to Eden Projects which funds the planting of 20 trees.

WHO PLANTS THE TREES?


We plant our trees through our partners at Eden Reforestation Projects, a non-profit that has established native tree nurseries in Madagascar, Indonesia, Nepal and Haiti. Eden Projects employs local farmers to propagate, plant and protect native trees. When you buy a pair of Ombraz, we donate a portion of the proceeds to Eden Projects which funds the planting of 20 trees.

REAL IMPACT


Fifty trees can provide one local worker with a full day of employment. By employing locals to plant and protect trees in these nations, Eden is able to bring families out of poverty.

REAL IMPACT


Fifty trees can provide one local worker with a full day of employment. By employing locals to plant and protect trees in these nations, Eden is able to bring families out of poverty.

JENSEN BREHM


COFOUNDER - Jensen is a Seattle native, a visionary, explorer, environmentalist and a fun loving dude. Before developing Ombraz, Jensen built wind turbines in India, designed off-the-grid eco homes in Southern California, played soccer at the University of Redlands and toyed around with a camera. Every picture you see on Ombraz.com has been taken by the founders! Shoot Jensen an email at Ombrazsunglasses@gmail.com, he loves talking to his customers, they just get it - normal sunglasses are no bueno.

JENSEN BREHM


COFOUNDER - Jensen is a Seattle native, a visionary, explorer, environmentalist and a fun loving dude. Before developing Ombraz, Jensen built wind turbines in India, designed off-the-grid eco homes in Southern California, played soccer at the University of Redlands and toyed around with a camera. Every picture you see on Ombraz.com has been taken by the founders! Shoot Jensen an email at Ombrazsunglasses@gmail.com, he loves talking to his customers, they just get it - normal sunglasses are no bueno.

Nikolai Paloni


COFOUNDER - Nikolai hails from Moscow, Russia and has lived on the east & west coasts since moving to the US in the 90's. A Mercersburg Academy & University of Redlands alum, Nikolai majored in Global Business & German during his undergraduate studies. After college Nikolai worked for Barclays Capital and then as a buyer at Amazon for 3 years. Nikolai enjoys learning about other cultures, swimming, taking pictures, cooking delicious food and brainstorming business ideas with his friends. 

Nikolai Paloni


COFOUNDER - Nikolai hails from Moscow, Russia and has lived on the east & west coasts since moving to the US in the 90's. A Mercersburg Academy & University of Redlands alum, Nikolai majored in Global Business & German during his undergraduate studies. After college Nikolai worked for Barclays Capital and then as a buyer at Amazon for 3 years. Nikolai enjoys learning about other cultures, swimming, taking pictures, cooking delicious food and brainstorming business ideas with his friends. 

PURSUIT FILMS


Pursuit Films is a Portland-based video production company made up of directors/cinematographers Bryson Steele and Steven Mortinson. We were introduced to them through our graphic designer, Greg. 

We knew our crowdfunding video had to be entertaining and action-packed. Bryson & Steven's expertise in storytelling and action filming allowed us to do just that. 

The Pursuit crew played a critical role in writing and producing our Indiegogo video. If you haven't seen it, do yourself a favor (click here). 

If you're looking to make an awesome video, visit pursuitfilms.com.

PURSUIT FILMS


Pursuit Films is a Portland-based video production company made up of directors/cinematographers Bryson Steele and Steven Mortinson. We were introduced to them through our graphic designer, Greg. 

We knew our crowdfunding video had to be entertaining and action-packed. Bryson & Steven's expertise in storytelling and action filming allowed us to do just that. 

The Pursuit crew played a critical role in writing and producing our Indiegogo video. If you haven't seen it, do yourself a favor (click here). 

If you're looking to make an awesome video, visit pursuitfilms.com.